Look and eat!
It’s soon to be Shrove Tuesday and many will be giving up chocolate for lent.
Shrove Tuesday will be an excuse to have a pancake party.
This evening, I’d like to talk about chocolate and how beautiful some of the design and packaging is. I was reminded of my love for chocolate and beautifully packaged chocolate when Maria from work gave me a bar of Chocolate Organiko because she thought I’d appreciate the typography-led graphics on the packaging. She was correct. Chocolate Organiko uses clean and bold typography and it works really well. It works so well that I’ve not touched the chocolate bar for I quite like to keep this to look at for a wee while.
I thought of another cool Spanish chocolate maker Xocoa. The first time I went to Barcelona a few years ago my sister mentioned reading about Xocoa on her flight over. She had forgotten to note down the address. We were quietly obsessing over the missed opportunity here to check out a nice chocolate shop when we stumbled upon one of the branches of Xocoa in the city on our very last day there.
In Britain, Kings Road based Rococo Chocolates have gone the opposite direction on packaging from their Spanish counterparts. So named for the decorative arts-led packaging, my first encounter with Rococo Chocolates was in So Cocoa in Stockbridge, Edinburgh. My favourite Saturdays usually involved a walk by the canal and a stop to buy lavender or rose flavoured chocolate bars.
The thing about chocolate is that you can more or less judge it by its packaging. Pleasure can come in the form of a tiny square of fine chocolate. And it starts from the moment you hear that clear snap from breaking a piece to savouring the taste.